The adventure of building Imeldá began with a bittersweet moment - the passing of my beloved grandmother.

One day we were chatting on the phone, and the next, she was gone.

The day after her funeral, we held a ceremony for friends and family to share their favorite stories about her. 

The love that filled the room sparked an idea - how can we make celebrating each other, a part of our life?

Why do we always wait until it’s too late, to say the things that matter?

Imeldá exists to celebrate life, and brings us closer with our community through the power of storytelling.

Our books uncover stories that may have never been told - and create moments that would not have been possible.Don’t wait to celebrate the people you love. Do it while you’ve still got the chance.